The official alternative uniform worn by Real Madrid during the 2017-2018 season is the subject of this analysis. It represents a specific instance of club merchandise designed for use in matches where the primary or secondary colors clashed with the opposing team’s attire. This uniform’s aesthetic and functionality are key considerations.
Its relevance extends beyond mere sportswear. It provided an alternative visual identity for the team during away games and Champions League matches. Marketing value, brand representation, and fan engagement are all aspects connected to the design and release of this uniform. Furthermore, it serves as a collectible item, connecting fans to a specific season and squad.
The following sections will detail the design elements, manufacturing specifics, market reception, and on-field performance associated with the discussed kit, providing a comprehensive overview of its significance.
1. Teal Color
The selection of teal for the Real Madrid third kit in the 2017/18 season was more than a simple aesthetic choice; it represented a calculated departure from the club’s conventional color palette. Where white, navy, and purple had traditionally dominated Real Madrid’s alternate strips, the introduction of teal signaled a desire to capture a new market segment and project a more contemporary image. The effect was immediate and decisive. It stood out distinctively on the pitch against traditionally colored oppositions.
The impact of this particular hue extends beyond the visual. The teal color offered a refreshing and visually appealing alternative, drawing attention to the brand in a fresh light. For instance, online searches for the kit spiked following its unveiling, indicating a clear correlation between the color choice and increased consumer interest. It was a deliberate choice, likely informed by marketing analysis that aimed to broaden the club’s appeal beyond its existing fanbase, attracting younger audiences and diversifying merchandising revenue streams.
In summary, the teal color was a pivotal element in the design of the 2017/18 Real Madrid third kit. Its implementation demonstrates the profound influence color theory and market research can have on sports apparel. It created an unique identity, helping the club tap into new audiences and expanding their market reach. This uniform remains a case study in how strategic color choices can contribute to a sports team’s success both on and off the field.
2. Embroidered Crest
On the teal canvas of the Real Madrid third kit of 2017/18, the meticulously embroidered club crest wasn’t mere decoration; it was a potent symbol, a silent declaration of history and ambition. It was a tangible link to the club’s illustrious past, stitched into the very fabric of the present. The presence of this crest elevated the jersey beyond sportswear, transforming it into a banner of allegiance and a symbol of belonging.
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Precision and Detail
Each thread within the crest was painstakingly placed, capturing the minute details of the crown, the intertwined initials, and the iconic laurel wreath. This precision was not merely aesthetic; it was a reflection of the club’s commitment to excellence and its unwavering dedication to upholding its legacy. Deviation from these standards would have been unacceptable, as fans scrutinized every detail, understanding the profound weight each element carried.
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Material Quality and Durability
The materials used for the embroidery were carefully selected to withstand the rigors of both on-field action and repeated washing. The threads needed to resist fading and fraying, ensuring that the crest retained its pristine appearance throughout the season and beyond. This durability served as a physical representation of the club’s enduring presence in the world of football, a promise that the values represented by the crest would not easily diminish.
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Symbolism and Identity
The embroidered crest was the embodiment of Real Madrid’s identity, instantly recognizable to millions around the globe. It represented the club’s values, its history, and its unwavering pursuit of victory. For players, it was a constant reminder of the responsibility they carried when wearing the shirt. For fans, it was a symbol of pride and unity, connecting them to a global community of supporters.
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Authentication and Authenticity
The presence of a high-quality embroidered crest served as a key indicator of the jersey’s authenticity. Counterfeit versions often featured poorly executed or inaccurate representations of the crest, making it a crucial point of differentiation for discerning buyers. The intricate detail and superior craftsmanship were hallmarks of the official merchandise, reassuring fans that they were investing in a genuine piece of Real Madrid history.
Thus, the embroidered crest on the 2017/18 third kit transcended its functional role, becoming a powerful emblem of identity, quality, and authenticity. It served as a constant reminder of the club’s heritage and aspirations, connecting players and fans alike to a shared history and a collective dream. Its presence on the teal fabric transformed a simple piece of apparel into a symbol of unwavering loyalty and profound emotional connection.
3. Adidas ClimaCool
In the relentless theater of professional football, where victory often hinges on the slimmest of margins, the integration of technology into apparel becomes a crucial element. The 2017/18 Real Madrid third kit was not merely a visual statement; it was a performance tool, engineered with Adidas ClimaCool technology at its core. This wasn’t just fabric; it was a carefully constructed system designed to combat the physiological demands placed upon athletes at the highest level.
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Moisture Management and Breathability
ClimaCool’s primary function resided in its ability to regulate body temperature by promoting moisture evaporation. The fabric’s woven structure incorporated strategically placed ventilation zones, allowing air to circulate freely and preventing the buildup of sweat. For players enduring the sweltering heat of a Madrid summer or the intense pressure of a Champions League knockout stage, this meant a reduction in discomfort and a potential improvement in performance. The textiles structure helped players maintain focus by removing the distraction of a wet uniform.
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Material Composition and Construction
The fabric itself was a blend of lightweight, breathable materials, often incorporating polyester microfibers engineered to wick moisture away from the skin. The construction of the kit involved careful consideration of seam placement and panel design, minimizing chafing and maximizing freedom of movement. This meticulous attention to detail ensured that the uniform felt like a second skin, allowing players to perform at their peak without being hindered by restrictive or uncomfortable clothing.
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Performance Enhancement and Athlete Comfort
The benefits of ClimaCool extended beyond mere comfort; they directly translated into performance advantages. By keeping players cooler and drier, the technology helped to reduce fatigue and improve endurance. This was particularly crucial in the latter stages of matches, when physical and mental stamina were often tested to their limits. The technology ensured player had minimal distraction from the clothing allowing him to focus on the match.
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Integration with Design Aesthetics
While performance was paramount, Adidas ClimaCool was seamlessly integrated into the overall design of the kit. The ventilation zones were often incorporated into the garment’s aesthetic, creating subtle visual patterns that complemented the overall look. This demonstrated a commitment to both form and function, ensuring that the kit not only performed at the highest level but also looked stylish and modern.
In essence, Adidas ClimaCool was more than just a marketing term; it was a tangible technology that contributed to the performance capabilities of the 2017/18 Real Madrid third kit. It underscored the increasing importance of scientific innovation in the realm of sports apparel, highlighting how advancements in materials and construction could provide athletes with a competitive edge. The technology allowed the player to focus more on his physical activity without worry about his comfort.
4. Champions League
The Champions League, a stage of unparalleled prestige and competition, served as a critical backdrop for the 2017/18 Real Madrid third kit. It was not merely a uniform worn during select matches; it became inextricably linked with the club’s pursuit of European glory, acquiring a significance that extended far beyond its aesthetic appeal.
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A Symbol of European Ambition
The teal kit, a departure from Real Madrid’s traditional colors, made its debut on the grandest stage. It adorned the players as they navigated the knockout stages, each match a test of skill, strategy, and nerve. The uniform, therefore, became a visual representation of the club’s ambition to conquer Europe, a symbol of their intent broadcasted to millions of viewers worldwide. For instance, the kit featured prominently in the Round of 16 clash against Paris Saint-Germain, instantly embedding it within the narrative of Real Madrid’s Champions League campaign.
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Victory and Association
Real Madrid’s eventual triumph in the 2017/18 Champions League cemented the kit’s place in history. The image of players lifting the trophy in their teal attire became an enduring symbol of their success. Every goal scored, every tackle made, every victory secured in that uniform contributed to its legacy, transforming it from a mere piece of clothing into a tangible reminder of European dominance. The uniform is displayed at the Real Madrid museum, forever displaying victory.
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Marketing and Memorabilia
The association with the Champions League victory significantly enhanced the kit’s market value and desirability. It became a sought-after item for collectors and fans alike, eager to own a piece of the club’s triumphant campaign. Replicas of the kit, adorned with the Champions League patch and the names of the victorious players, sold in record numbers, further solidifying its connection to the club’s European success.
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Contrast and Distinctiveness
The unique color of the third kit ensured that Real Madrid stood out visually during Champions League matches, particularly against teams with similar primary colors. This distinctiveness allowed fans and viewers to easily identify Real Madrid on the field, reinforcing their brand identity and enhancing their presence in the tournament. This teal became synonymous with Madrid, even eclipsing the traditional all white.
The 2017/18 Real Madrid third kit and the Champions League are forever intertwined. It represents more than just a change of clothes. As a visible symbol, it’s a reminder of glory and dominance.
5. Cristiano Ronaldo
The narrative of the 2017/18 Real Madrid third kit is incomplete without acknowledging the towering figure of Cristiano Ronaldo. The uniform existed as fabric and thread, but Ronaldo imbued it with meaning. His performances while wearing the teal jersey transformed it from mere sportswear into a symbol of individual brilliance and collective triumph.
Ronaldo’s goals, celebrated with his trademark athleticism in the distinctive teal, became iconic. The Champions League campaign, where the kit featured prominently, was a testament to his enduring skill. One recalls his powerful strike against Borussia Dortmund, a moment frozen in time, Ronaldo in teal, a blur of motion against the backdrop of the Signal Iduna Park. Such instances elevated the kit’s status, making it synonymous with his prowess and the team’s relentless pursuit of victory. Sales of the jersey bearing his name and number soared, a testament to his influence and the kit’s allure.
In essence, the connection between Cristiano Ronaldo and the 2017/18 Real Madrid third kit is a symbiotic one. He elevated it; it framed his moments of glory. Understanding this connection provides insights into the power of individual performance to shape the legacy of a team uniform, demonstrating how a single player can indelibly link their name to a specific article of clothing within the annals of football history. His name is forever inked to the teal.
6. Fan Popularity
The teal of the 2017/18 Real Madrid third kit wasn’t just a color; it became a cultural phenomenon, fueled by the insatiable appetite of the Madridista fanbase. Initial skepticism regarding the unconventional hue quickly dissolved as the season progressed and the team, draped in teal, marched towards Champions League glory. This success became the catalyst, transforming the kit from a mere alternative uniform into a coveted symbol of victory, and directly driving its popularity among supporters worldwide.
Consider the online forums and social media groups frequented by Real Madrid fans. One would find countless posts displaying individuals proudly wearing the teal jersey, sharing photos from match days, and reminiscing about key moments from the 2017/18 season. The kit became a badge of honor, a visual shorthand for identifying fellow believers who had witnessed and celebrated the team’s triumphs. The increased demand spurred Adidas to produce more runs of the kit, yet even with heightened supply, the jersey remained a hot commodity, often sold out in various sizes and player customizations. This scarcity only amplified its desirability, transforming it from a simple purchase into a sought-after piece of memorabilia.
Ultimately, the story of the 2017/18 Real Madrid third kit reveals the intricate relationship between on-field success, marketing strategy, and fan sentiment. The kits initial design was just one element; fan embrace transformed it into cultural symbolism. The kit exists, however, as a case study for clubs globally: the right product at the right time, in the right hand, creates a phenomenon.
7. Limited Edition
The term “Limited Edition,” when applied to the 2017/18 Real Madrid third kit, transforms it from a mere piece of sporting apparel into a sought-after artifact. It signifies a deliberate strategy of scarcity, designed to elevate its perceived value and ignite a fervent desire among collectors and fans. The label hints at exclusivity, promising ownership of something special, something not readily available to the masses.
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Strategic Production Runs
Adidas, in collaboration with Real Madrid, likely implemented a carefully calibrated production strategy. They determined an optimal number of kits to manufacture, balancing anticipated demand with the allure of scarcity. This approach aimed to maximize revenue while simultaneously fostering a sense of exclusivity. Should demand spike unexpectedly, subsequent production runs might occur, but even these would likely be constrained, maintaining the aura of “Limited Edition.”
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Commemorative Variants and Packaging
The “Limited Edition” status could be further amplified through special variants. Perhaps a limited number of kits were released with unique packaging, a certificate of authenticity, or commemorative detailing, such as player signatures or a subtle embellishment denoting a specific milestone achieved during the season. Such additions served to further differentiate these kits from standard retail versions, making them irresistible to serious collectors.
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Timed Availability Windows
Availability windows became a key tactic. These tactics created a sense of urgency. The sales window might only be open for a short period. This encouraged quick sales as consumers rushed to buy the limited merchandise to secure their item before the opportunity ceased. The club can control the merchandise rate and how quickly the merchandise is sold.
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Regional Exclusivity
“Limited Edition” might also translate to regional exclusivity. A certain batch of the teal kits could have been allocated specifically to certain markets, like Europe or Asia. This limitation amplifies appeal. The kits now have the sense of international rarity. For those who couldn’t obtain it, now seek after it.
The “Limited Edition” designation, therefore, acted as a powerful marketing tool, transforming the 2017/18 Real Madrid third kit into more than just a piece of sportswear. It became a collectible item, a symbol of dedication, and a tangible link to a specific moment in the club’s history. The scarcity principle helped drive demand, amplifying the kit’s popularity and solidifying its place in the annals of Real Madrid memorabilia.
8. Collector’s Item
The Real Madrid third kit from the 2017/18 season transcends its initial purpose as mere sportswear. It exists now as a curated relic, a physical fragment of a specific moment in football history, elevated to the status of a collector’s item. This transformation is fueled by a confluence of factors, turning what was once a mass-produced uniform into a sought-after piece of memorabilia.
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Rarity and Scarcity Value
The very nature of a limited-run sports uniform inherently creates scarcity. Once the season concludes and production ceases, the available supply becomes fixed. This scarcity, coupled with the passage of time, increases its value. Examples include: misprints; authentic versions. A misplaced logo increases the item’s value to those who desire it.
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Historical Significance
The 2017/18 season saw Real Madrid secure their thirteenth Champions League title. The teal third kit, worn during key matches in that campaign, is inextricably linked to that triumph. This association bestows upon it historical significance, transforming it into a tangible representation of a specific era of success. The significance can only be understood with the help of history.
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Player Association and Memorabilia
The presence of iconic players, especially Cristiano Ronaldo, wearing the kit enhances its desirability. A signed jersey, authenticated as having been worn in a match, becomes a premium item, bridging the gap between fan and idol. Even without a signature, the kit evokes memories of the player’s performances, further driving demand. The memorabilia enhances this and makes the “real madrid third kit 17/18” even more valuable.
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Emotional Connection and Nostalgia
For many fans, the 2017/18 Real Madrid third kit evokes a powerful sense of nostalgia. It represents a specific time, a specific team, and specific memories associated with the club. Owning the kit becomes a way to reconnect with those emotions, preserving a tangible link to a cherished period in their lives. Memories such as “I remember watching the game while wearing the kit with my family at home”.
These elements intertwine to transform the 2017/18 Real Madrid third kit from a simple garment into a prized collector’s item. It’s a tangible piece of football history, imbued with rarity, significance, player association, and the powerful force of nostalgia, ensuring its enduring appeal to collectors and fans alike.
Frequently Asked Questions Regarding The Real Madrid Third Kit 17/18
The 2017/18 Real Madrid third kit continues to evoke curiosity and intrigue among fans and collectors. The following addresses frequently asked questions, shedding light on various aspects of its design, history, and collectability.
Question 1: What motivated the teal color choice for the 2017/18 Real Madrid third kit?
The selection of teal represented a deliberate departure from the club’s traditional color palette. Marketing research, seeking to broaden appeal to a younger demographic and diversify merchandising revenue, influenced the decision. The unconventional hue provided a distinct visual identity on the pitch, contrasting with opponents’ kits and generating significant media attention. It was more than a whim; a strategic calculated decision for market effect.
Question 2: Is the embroidered crest on the real madrid third kit 17/18 significantly different from previous seasons’ kits?
While the crest’s design remained consistent with Real Madrid’s historical emblem, the quality of embroidery and the materials used were paramount. Adidas emphasized precision and durability, ensuring that the crest withstood the rigors of on-field action and repeated washing. Subtle variations might exist due to manufacturing tolerances, but the core design stayed true to the club’s identity.
Question 3: How did Adidas ClimaCool technology enhance player performance in the 2017/18 Real Madrid third kit?
ClimaCool technology focused on optimizing breathability and moisture management. The fabric’s structure incorporated ventilation zones to promote airflow and wick away sweat, keeping players cooler and drier. This temperature regulation improved comfort, reduced fatigue, and potentially enhanced endurance during matches, especially in demanding conditions. It was a performance element, not just a fabric.
Question 4: In what specific Champions League matches did Real Madrid wear the 2017/18 third kit?
The teal kit featured prominently during the knockout stages of the 2017/18 Champions League, including matches against Paris Saint-Germain and Juventus. Its presence on the pitch during these high-stakes encounters solidified its association with Real Madrid’s pursuit of European glory. While not worn in every Champions League game, its strategic deployment during key moments amplified its iconic status.
Question 5: Did Cristiano Ronaldo have any specific input into the design or promotion of the 2017/18 third kit?
While direct evidence of Ronaldo’s specific design input remains limited, his status as the club’s leading player and global icon inevitably influenced the kit’s marketing. His endorsement and frequent wearing of the kit during high-profile matches significantly boosted its popularity and desirability among fans. His performance elevated the kit’s cultural value.
Question 6: How can one verify the authenticity of a supposedly “Limited Edition” 2017/18 Real Madrid third kit?
Verifying authenticity requires careful examination. Key indicators include the quality of the embroidered crest, the presence of Adidas ClimaCool technology, the official product tags and labels, and the overall construction of the garment. Comparing the kit to known authentic examples and consulting reputable sources can further aid in the verification process. Purchase from verified vendors only, as well.
In summary, the 2017/18 Real Madrid third kit remains a subject of fascination due to its unconventional color, its association with Champions League success, and the iconic players who wore it. These answers provide insights for anyone seeking to understand or acquire a piece of this unique chapter in Real Madrid’s history.
The following sections will explore the lasting legacy and future prospects of the real madrid third kit 17/18 within the realm of sports memorabilia.
Navigating the World of the 2017/18 Real Madrid Third Kit
The 2017/18 Real Madrid third kit. Understanding its nuances is essential. These uniforms were more than mere clothing.
Tip 1: Scrutinize the Stitching
A story emerges. A seasoned collector inspecting a supposed ‘match-worn’ Ronaldo jersey noticed. The stitching on the crest. It was uneven. The spacing, too wide. A telltale sign of a forgery. Examine the embroidery closely. The crest, the Adidas logo. Look for imperfections. Authentic kits possess a level of quality that counterfeiters often overlook.
Tip 2: Master the Material
Picture a young fan, gifted with a teal jersey. He immediately noticed it wasn’t like what he saw on television. ClimaCool fabric. An imposter kit will lack this crucial feature. Become acquainted with the texture and feel of authentic Adidas ClimaCool. It’s more than just fabric. It’s a technical marvel. An absence indicates deception.
Tip 3: Decipher the Details of the Champions League Patch
The Champions League patch, a mark of European glory, is a prime target for counterfeiters. There’s a tale of a discerning buyer who rejected a signed Benzema jersey. The font of the “Respect” campaign printed upon the patch was off. Study the patch’s placement, font, and texture. Small variances can betray inauthenticity.
Tip 4: Trace the Code
The Adidas product code, typically located on a tag inside the jersey, provides a verifiable link to the manufacturer’s database. A seasoned vendor, after a series of mistakes, adopted a practice: cross-reference product codes. Counterfeiters often replicate existing codes, but a mismatch signals a red flag. Use this strategy to avoid financial loss and the embarrassment of a fake jersey.
Tip 5: Contextualize Through Provenance
A kit’s history provides valuable assurance. A purchase from a reputable dealer, with a chain of ownership, is often safer than a spur-of-the-moment online auction win. Insist on documentation. Certificates of authenticity. Photo or video evidence. Stories of the jerseys journey. These contribute to the jersey’s worth.
Tip 6: Remember Rarity
Limited edition releases, player-issued versions, or match-worn kits are inherently scarcer, and therefore more valuable. Beware of deals that seem too good to be true, especially on items claimed to be highly limited. Do the research. A collector should avoid impulse-buying.
Tip 7: Seek Expert Consultation
When in doubt, consult an expert. Collectors often have relationships with appraisers or dealers experienced in spotting forgeries. Their fee is a worthwhile investment in protecting valuable memorabilia. Their insights are more valuable than gold.
These actions safeguard against loss. A purchase of “real madrid third kit 17/18” requires vigilance. Every thread matters. Each element tells a story.
With an understanding of the collector’s landscape, the following sections will delve into the legacy of the kit.
real madrid third kit 17/18
This exploration has traversed the anatomy of a uniform. From its deliberate chromatic choice to the threads of its embroidered crest, the narrative revealed more than fabric and design. Adidas ClimaCool technology, the Champions League arenas, Cristiano Ronaldo’s silhouette, the fervent adoration of fans, and the coveted “Limited Edition” label – all coalesce to define this teal tapestry. It’s a symbol that encapsulates ambition and glory.
The story of the 2017/18 Real Madrid third kit serves as a reminder that even seemingly simple items can hold profound significance. Whether as a cherished relic, a piece of footballing history, or a testament to a bygone era, its legacy endures. Its future, resting in the hands of collectors and fans, may be forever preserved as the uniform continues to echo tales of victory. Will the kits continue to inspire?
