The articles of clothing worn by Real Madrid’s players during the 2017-2018 season constitute the official team attire. This includes the home, away, and third kits used across all competitions during that specific timeframe. Each version of the attire is characterized by distinct design elements, color schemes, and sponsor logos, contributing to the team’s visual identity on the field.
The importance of these garments extends beyond mere functionality. They represent a tangible connection between the team and its global fanbase, serving as symbols of support and identification. The designs often reflect historical elements of the club or incorporate innovative fabric technologies to enhance player performance. Furthermore, the sales of these items generate significant revenue for the club, contributing to its financial resources.
The following sections will examine the specific features of each variation, focusing on the design choices, technological advancements, and the overall impact on the club’s brand and image during that campaign.
1. Home
The pristine white home attire, a constant throughout Real Madrid’s illustrious history, formed the cornerstone of the official garments worn during the 2017-2018 season. This color, more than a mere aesthetic choice, represents a legacy of dominance and a symbol of the club’s royal heritage. Its enduring presence provides a stark contrast to the evolving designs of the away and third kits, grounding the team’s identity in tradition. The success achieved while wearing this iconic color a Champions League title and consistent performance in La Liga reinforced its significance. Without this foundation of classic white, the overall collection would have lacked its core identity.
The 2017-2018 iteration of the white kit featured subtle yet crucial design elements. The placement of the Adidas stripes on the shoulders, the sleek collar design, and the integration of the “Fly Emirates” sponsor all contributed to a modern, refined aesthetic. This specific combination of elements made it instantly recognizable as belonging to that particular season. Furthermore, the fit and fabric technology were optimized for player performance, demonstrating a commitment to both tradition and innovation. Observing match footage from that year clearly illustrates how the visual impact of the team, clad in this specific white attire, reinforced their image as a powerful and unified force.
In summary, the “Classic White” home garment was not merely a component of the broader collection; it served as its anchor. It embodied the club’s history, provided a visual link to its legacy of success, and offered a grounding element against the more adventurous designs of the other garments. Its design, while seemingly simple, was carefully considered to balance tradition with contemporary aesthetics and performance needs, making it an integral and defining part of the entire 2017-2018 collection.
2. Away
The 2017-2018 season saw Real Madrid frequently don a stark black away strip, a deliberate contrast to their traditional white. This choice was not merely aesthetic. The selection of black carried symbolic weight, projecting an image of sleek power and silent dominance as they entered opposing stadiums. It served as a visual declaration, distinguishing them sharply against the backdrop of their rivals’ home grounds. Consider their Champions League away matches; the black attire presented a unified, formidable front, influencing the perception of opponents and contributing to a psychological edge, regardless of the ultimate outcome on the field. Thus, the “Striking Black” away component directly impacted the perception and possibly the performance during this specific season.
Analyzing the away record for that season reveals a complex relationship. While performance is influenced by countless variables, the psychological impact of a team’s visual presentation cannot be ignored. Anecdotal evidence from player interviews hints at the confidence boost derived from presenting a united, imposing image. Furthermore, the commercial success of the black attire indicates a resonance with the fanbase, further solidifying its place within the club’s identity during the campaign. The black uniform sold remarkably well, and further cement the connection to real madrid kit 2017 2018. Because if it is part of the collection it must be good to sell.
In conclusion, the selection of black for the away garment in the 2017-2018 collection was a calculated decision that extended beyond mere fashion. It served a strategic purpose, projecting a specific image of power and unity. While quantifying its direct impact on match outcomes remains elusive, its contribution to the team’s overall identity and commercial appeal is undeniable. This “Striking Black” attire formed a crucial element of the larger identity during that specific campaign, linking itself intimately to the achievements and perception of that era.
3. Third
The year was 2017. Real Madrid, a club steeped in tradition, dared to break from the norm. The unveiling of the third attire for the 2017-2018 season marked a significant departure, a bold statement emblazoned in teal. It wasn’t merely a change of color; it was an injection of modernity into the established visual language of the team, a pivotal element within the broader collection.
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The Unconventional Hue
Teal, a blend of blue and green, rarely graces the hallowed turf of the Bernabu, or any stadium where Real Madrid plays. Its selection represented a conscious effort to appeal to a younger demographic, a generation accustomed to vibrant and unexpected designs. The choice was a gamble, a calculated risk that sought to broaden the club’s appeal beyond its traditional fanbase. The implications were clear: embrace the future or risk stagnation in a rapidly evolving market. This calculated risk became an integral component within the overall marketing strategy of the real madrid kit 2017 2018.
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Technological Integration
Beyond the color, the teal strip incorporated cutting-edge fabric technology, designed to enhance player performance. Lightweight materials, improved ventilation, and moisture-wicking properties were all integrated into the design. This was not simply a matter of aesthetics; it was a commitment to providing the team with a competitive edge. The technology was not only design for making athelete perform well but it was part of the marketability to sell the jersey to customer.
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Design Nuances
Subtle details within the teal design added layers of complexity. The tonal stripes across the front, the contrasting dark accents, and the strategically placed sponsor logos all contributed to a refined and sophisticated aesthetic. These elements, often overlooked, elevated the uniform beyond a simple color change. Instead, the color choices added a marketability value to sell the jersey and be part of real madrid kit 2017 2018, by showcasing a new side of Real Madrid: A more innovative image to attract more fans.
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Fan Reception and Commercial Impact
The teal attire elicited a mixed response from fans. Traditionalists questioned the departure from established colors, while younger supporters embraced the fresh and modern look. Regardless of individual opinions, the commercial impact was undeniable. Sales figures demonstrated a significant demand for the teal design, proving the effectiveness of the club’s marketing strategy. The teal design had a connection to real madrid kit 2017 2018 sales, generating revenue for the club and bolstering its financial standing.
The “Teal Innovation” represented more than a simple deviation from the norm. It was a carefully considered strategy, designed to appeal to a broader audience, embrace technological advancements, and generate commercial success. While the color itself may have been divisive, its impact on the club’s image and financial performance during the 2017-2018 season is undeniable, solidifying its place within the narrative of “real madrid kit 2017 2018.”
4. Fly Emirates Sponsor
The bold “Fly Emirates” emblazoned across the chest of the 2017-2018 Real Madrid garments wasn’t merely a logo. It was a signature, a silent testament to a powerful alliance forged in the high-stakes world of global sports sponsorship. The presence of the airline’s branding transformed the cloth into a valuable asset, a walking billboard seen by billions worldwide. Consider the countless photographs and video clips from that season: every goal celebration, every trophy lift, every post-match interview prominently featured the familiar red and white of Emirates, embedding the association deeply into the collective consciousness of football fans. The “Fly Emirates Sponsor” became an inseparable component of the “real madrid kit 2017 2018”, a visual shorthand for the era’s successes and brand identity. To neglect its importance would be to ignore a crucial element of the club’s financial and marketing ecosystem.
The impact of this partnership extended far beyond mere visual prominence. The financial investment from Emirates enabled Real Madrid to attract top talent, invest in state-of-the-art training facilities, and maintain its position at the pinnacle of European football. Examining the club’s transfer activity during that period reveals a direct correlation between sponsorship revenue and the ability to secure key players. Furthermore, the association with a globally recognized brand like Emirates enhanced Real Madrid’s international reach, opening up new markets and opportunities for commercial expansion. The “Fly Emirates Sponsor” helped provide funds to ensure the jersey had high-quality material. Without them, the real madrid kit 2017 2018 might have been different.
In conclusion, the “Fly Emirates Sponsor” played a pivotal role in shaping the identity and success of Real Madrid during the 2017-2018 season. Its presence on the garments extended beyond simple branding, serving as a symbol of financial strength, global reach, and a shared commitment to excellence. While the threads of sporting achievement and commercial partnership are intricately interwoven, the bold statement across the chest served as a constant reminder of the powerful forces shaping the modern game. Removing “Fly Emirates Sponsor” removes the real madrid kit 2017 2018.
5. Badge of Honor
The presence of a “Badge of Honor” upon the “real madrid kit 2017 2018” transcended mere ornamentation. It was a visual proclamation, a silent narrative woven into the fabric, declaring past triumphs and setting the standard for future aspirations. Each stitch held the weight of history, transforming the cloth into a symbol of ambition and unwavering dedication to excellence. The shield was like having past experience with present capabilities.
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Champions League Crest: A Testament to European Dominance
The Champions League crest, affixed to the sleeve, served as a constant reminder of Real Madrid’s unparalleled success in Europe’s premier competition. It wasn’t simply a patch; it was a testament to years of dedication, strategic brilliance, and unwavering resolve. Each appearance of the real madrid kit 2017 2018 with the crest acted as a beacon, instilling confidence in the players and intimidating opponents. The burden of history and expectation weighed heavily upon those shoulders, a responsibility etched in every thread.
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FIFA Club World Cup Emblem: Global Supremacy Affirmed
The FIFA Club World Cup emblem, awarded to the reigning champion, signified global dominance. Its presence on the “real madrid kit 2017 2018” underscored the club’s position as the best in the world, a status achieved through hard-fought victories and relentless pursuit of perfection. Wearing this emblem was an honor, but also a challenge, a constant pressure to maintain the standard and uphold the legacy.
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La Liga Shield: A Symbol of Domestic Reign
While not always explicitly present on the European kits, the potential to display the La Liga shield held immense significance. It represented domestic supremacy, a testament to the club’s ability to consistently outperform its rivals in the grueling test of league competition. Earning the right to wear that shield was a yearly ambition, a constant reminder of the need to maintain dominance on home soil. Its abscence of presence speaks volumes about the team performance.
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The Weight of Expectation: Living Up to the Legacy
Ultimately, the “Badge of Honor,” regardless of its specific form, carried the weight of expectation. It served as a constant reminder of the club’s illustrious history and the responsibility to live up to that legacy. Every player who donned the “real madrid kit 2017 2018” bore the burden of representing something larger than themselves, a tradition of excellence that demanded unwavering commitment and relentless pursuit of victory. Each stitch felt important to hold that responsibility.
These emblems were not mere adornments. They were tangible representations of achievement, constant reminders of past glories, and powerful motivators for future success. The “Badge of Honor” elevated the “real madrid kit 2017 2018” beyond a simple uniform, transforming it into a symbol of ambition, dedication, and the unwavering pursuit of excellence. They tell a story of its own.
6. Cristiano Ronaldo Era
The fabric of the “real madrid kit 2017 2018” is inextricably intertwined with the narrative of Cristiano Ronaldo’s tenure at the club. Each fiber seems to whisper of his relentless pursuit of perfection, his towering presence on the field, and the sheer force of will that propelled Real Madrid to unprecedented heights. It was more than just a uniform; it was the battle armor worn by a modern-day gladiator during his reign.
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The Emblem of Ambition
The crisp white of the home garment, the striking black of the away, and even the bold teal of the third, all served as backdrops to Ronaldo’s relentless ambition. Each match saw him striving for greatness, pushing the boundaries of what was thought possible. It was on this stage, draped in the 2017-2018 attire, that he etched his name into the annals of football history. Consider his Champions League performances that season: goals scored, records broken, and opponents vanquished, all while wearing this iconic set of garments. He was the engine of ambition and the jersey his vessel.
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A Canvas for History
The “real madrid kit 2017 2018” became a canvas upon which history was painted. Every trophy lifted, every milestone achieved, and every moment of brilliance was etched into the collective memory of fans worldwide. These were not mere fleeting instances; they were defining moments that shaped the legacy of both the player and the club. The garments became a symbol of dominance, a visual representation of success.
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The Weight of Expectation
The weight of expectation, inherent in wearing the Real Madrid crest, was amplified by Ronaldo’s presence. He carried the hopes of millions on his shoulders, a burden that he seemingly embraced with unwavering determination. This responsibility was reflected in his every action, from his meticulous preparation to his relentless pursuit of victory. The “real madrid kit 2017 2018”, therefore, became synonymous with the pressure to perform at the highest level, a constant reminder of the standards he had set.
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A Global Icon
Beyond the pitch, the “real madrid kit 2017 2018” became a global icon, a symbol of sporting excellence recognized and admired across continents. Ronaldo’s image, plastered across billboards and television screens, transformed the garment into a coveted item, a tangible connection to the superstar and the club he represented. Its popularity transcended geographical boundaries, solidifying Real Madrid’s position as a global powerhouse.
In essence, the “real madrid kit 2017 2018” is more than just a uniform; it is a relic of a bygone era, a tangible reminder of Cristiano Ronaldo’s reign at Real Madrid. It represents a period of unparalleled success, relentless ambition, and unwavering dedication to excellence. To view the garment is to be transported back to a time when one man, clad in white, black, or teal, dominated the world of football, leaving an indelible mark on the history of the sport.
Frequently Asked Questions
The attire worn by Real Madrid during the 2017-2018 season continues to be a subject of fascination for collectors and fans. The following addresses key inquiries, offering insights into the historical context and design nuances.
Question 1: What distinguishes the 2017-2018 home attire from other seasons’ variations?
The 2017-2018 edition maintains the classic white base, however it features a specific shade of blue-teal trim on the Adidas stripes and sponsor logo, which distinguishes it from prior or subsequent seasons. These subtle details mark it as a distinct item for discerning collectors.
Question 2: Were there any special editions or variations of the kit released during that season?
While the primary home, away, and third strips remained consistent, commemorative patches were occasionally added for specific matches, such as the Club World Cup emblem. These patches, while small, significantly increase the value and collectibility of these specific game-worn or match-issued attire.
Question 3: How can authenticity of a 2017-2018 jersey be verified?
Authenticity verification involves several factors: examining the Adidas product code on the tag, scrutinizing the quality of the embroidered crest and sponsor logo, and cross-referencing details with known examples from reputable sources. Game-worn articles frequently exhibit signs of use, adding further credibility.
Question 4: Did the design of the attire impact player performance or team morale?
While quantifying the direct impact of attire design on performance is challenging, anecdotal evidence suggests that a sense of unity and pride can be fostered by a well-received kit. The striking black away kit, in particular, was often cited as a favorite among players, potentially contributing to a boost in confidence during away fixtures.
Question 5: How did the “Fly Emirates” sponsorship influence the club’s financial standing during that period?
The “Fly Emirates” sponsorship represented a substantial financial injection, enabling the club to invest in player acquisitions, infrastructure improvements, and global marketing initiatives. This partnership played a crucial role in maintaining Real Madrid’s competitive edge on and off the pitch.
Question 6: What is the long-term historical significance of the “real madrid kit 2017 2018”?
The 2017-2018 garments represent a specific chapter in Real Madrid’s history, coinciding with significant achievements, iconic players, and a distinctive visual identity. They serve as a tangible link to a period of success and continue to evoke strong emotions among fans and collectors alike. Especially with Cristiano Ronaldo on the squad.
In summary, understanding the nuances of the garments worn during the 2017-2018 season provides valuable insight into Real Madrid’s history and the broader context of football culture.
The next section explores the lasting legacy of the 2017-2018 season and its impact on the club’s brand identity.
Lessons from the Threads
The saga of Real Madrid’s attire from the 2017-2018 season offers more than just aesthetic appeal. It provides quiet lessons for anyone seeking to build a lasting legacy, on or off the field.
Tip 1: Respect the Foundation: The enduring white home garment symbolizes the power of respecting core values. No matter how innovative the rest of the collection became, the consistent commitment to tradition provides stability and immediate brand recognition.
Tip 2: Embrace Strategic Boldness: The introduction of the striking black away strip wasn’t random. It was a deliberate choice, projecting strength and silently disrupting opponents. Calculated risks, taken with careful consideration, can yield significant rewards.
Tip 3: Dare to Innovate Selectively: The teal third piece demonstrated the impact of calculated innovation. It broadened the club’s appeal without abandoning its core identity. Innovation must serve a purpose, aligning with the overall strategy and attracting new audience or more people to sell the real madrid kit 2017 2018.
Tip 4: Cultivate Powerful Partnerships: The “Fly Emirates” sponsorship signified the power of strategic alliances. Seeking collaborators who share a commitment to excellence amplifies reach and strengthens financial stability, enabling investment in talent and future growth. Partnership had boosted the marketability and sales to make the jersey part of real madrid kit 2017 2018.
Tip 5: Earn Your Honors and Display Them Proudly: Every “Badge of Honor” represents past triumphs. Display these achievements prominently, but remember that they come with the responsibility to uphold a legacy and continue striving for excellence.
Tip 6: Recognize Defining Figures: The “real madrid kit 2017 2018” will forever be linked to Cristiano Ronaldo. Acknowledge key figures who shape an era, as their contributions become woven into the very fabric of a legacy.
These insights, gleaned from the visual story of a single season’s attire, demonstrate how a commitment to tradition, strategic innovation, and powerful partnerships can forge an enduring legacy. There are more to it than just selling jerseys.
The conclusion explores the enduring significance of this era and its lasting impact on the club’s identity.
Echoes in the Fabric
The exploration of the “real madrid kit 2017 2018” revealed more than just threads and colors; it uncovered a tapestry woven with ambition, innovation, and the weight of expectation. From the classic white to the daring teal, each garment told a story of a club striving for greatness. The partnership with Emirates, the badges of honor, and the specter of Ronaldo all coalesced to define a specific, impactful era.
These garments now reside in collections and memories, physical reminders of a time when Real Madrid stood atop the world. However, the lessons woven into their fabricthe power of tradition, the courage to innovate, and the importance of enduring partnershipscontinue to resonate. May future generations, both on and off the pitch, draw inspiration from the echoes within those threads, striving to build their own legacies with equal passion and unwavering dedication. The story of “real madrid kit 2017 2018” is not an end but a beginning; a quiet encouragement to push boundaries, uphold standards, and write new chapters in the annals of history.
