The official alternative uniform worn by Real Madrid during the 2017-2018 season is the subject of this analysis. It represents a specific instance of club merchandise designed for use in matches where the primary or secondary colors clashed with the opposing team’s attire. This uniform’s aesthetic and functionality are key considerations.
Its relevance extends beyond mere sportswear. It provided an alternative visual identity for the team during away games and Champions League matches. Marketing value, brand representation, and fan engagement are all aspects connected to the design and release of this uniform. Furthermore, it serves as a collectible item, connecting fans to a specific season and squad.
