This term refers to a framework for understanding and managing organizational transformation. It posits that change initiatives progress through distinct phases, each characterized by specific challenges and opportunities. The model emphasizes the importance of recognizing and addressing these phases effectively to ensure successful implementation.
Understanding this progression is crucial for leaders navigating complex transitions. By anticipating the common obstacles encountered at each stage, organizations can proactively mitigate risks and foster a more adaptive and resilient culture. This approach facilitates smoother implementations and enhances the likelihood of achieving desired outcomes.