The phrase refers to the act of purchasing real estate in Point Richmond, California, directly from the seller, bypassing the use of a buyer’s real estate agent. A potential homebuyer would engage in the search, negotiation, and closing processes without representation from a professional intermediary typically focused on the buyer’s interests. This contrasts with the conventional approach where a buyer’s agent assists in finding properties, making offers, and navigating the complexities of the transaction.
Choosing to proceed independently can offer potential financial savings, primarily by avoiding the commission typically paid to a buyer’s agent. Historically, agent involvement has been considered essential for access to market information and transactional expertise. However, the rise of online real estate platforms and readily available resources has empowered individuals to conduct their own research and manage the buying process. The decision to forego agent representation can result in the buyer assuming greater responsibility for due diligence, legal compliance, and negotiation strategy.
