The expression denotes a specific offering typically found within casual mobile games, characterized by providing complimentary in-game currency or items. These complimentary resources are often advertised through visually appealing means and are intended to incentivize player engagement and continued interaction with the game. An instance of this can be seen in games where completing simple tasks or watching brief advertisements rewards the user with additional virtual assets.
Such features play a crucial role in the monetization strategies employed by many free-to-play games. They allow developers to attract a broad user base while still generating revenue through optional purchases. Historically, these types of incentives have evolved from simple daily login bonuses to more complex systems involving quests, events, and social sharing, all designed to retain players and encourage investment, whether through time or money.
