A solution where the necessary hardware and applications to manage and display content on digital screens are hosted and maintained within an organization’s own infrastructure. This approach contrasts with cloud-based options, where the software and data reside on external servers. A typical example includes a business installing a dedicated server on its local network to power a network of digital displays throughout its offices.
This infrastructure offers organizations greater control over data security and system customization. Historically, it was the primary method for deploying digital signage networks. It allows for independent operation and reduces reliance on external internet connectivity, potentially providing a more robust solution in environments with unreliable network access. Furthermore, some organizations with strict data governance policies prefer the enhanced control over their content and user data.
