These branded accessories affix to vehicles, typically displaying the name, logo, or contact information of the automotive retailer. These frames serve as a persistent, mobile advertisement for the establishment where the vehicle was purchased. For example, a car owner driving with such a frame effectively promotes the originating dealership to other motorists.
These frames offer several advantages, including cost-effective advertising and increased brand recognition. Their enduring presence on the vehicle allows for continuous exposure to potential customers. Historically, these accessories have been a staple marketing tool for automotive dealerships, serving as a simple yet effective means of maintaining brand visibility long after the initial sale.