This incentive provides eligible individuals associated with Nissan employees or partner organizations the opportunity to purchase or lease new Nissan vehicles at a pre-negotiated, discounted price. For example, an employee’s immediate family member may utilize this program to acquire a new vehicle at a cost significantly lower than the manufacturer’s suggested retail price.
The program’s significance lies in its ability to offer considerable savings to those affiliated with the Nissan network, fostering brand loyalty and providing a tangible benefit to employees and their families. Historically, such programs have served as a valuable tool for employee retention and recruitment, while simultaneously boosting sales volume.