The subject refers to a specific type of merchandise produced by the South Korean musical group Red Velvet. It is a packaged collection of items released annually, typically near the end of the year, to coincide with upcoming seasonal celebrations. These collections often include items such as calendars, diaries, posters, photo cards, and other stationery or novelty goods branded with the group’s image and theme for the coming year.
The significance of such merchandise lies in its direct connection to the fan base. These collections provide fans with exclusive, limited-edition items related to their favorite artists, fostering a stronger sense of connection and community. Historically, entertainment companies have used this type of product as a key revenue stream and a method of maintaining engagement with fans during periods between album releases or promotional activities. This practice has become an established part of the K-pop industry’s marketing strategy.
