These accessories are characterized as promotional items, often affixed to the back of smartphones, designed to securely hold identification, credit cards, or business cards. They are typically manufactured from flexible silicone material, providing a degree of elasticity and a non-slip grip on the mobile device. The term ‘econo’ suggests a cost-effective manufacturing process and a competitive price point, making them an attractive option for bulk orders and marketing campaigns.
The appeal of these items lies in their functionality and branding potential. They offer a convenient solution for carrying essential cards without the need for a bulky wallet. From a marketing perspective, imprinting a company’s logo onto the silicone surface creates a readily visible and portable advertisement. This functionality is particularly useful for promoting brand awareness, providing employees with convenient access to identification, and offering a practical giveaway at events and trade shows.