The concept references shared purchasing or collaborative online retail experiences. An example is two individuals, perhaps friends or family members, jointly browsing and purchasing items from a single online store to potentially leverage combined discounts, share shipping costs, or coordinate purchases.
This approach to digital commerce provides potential advantages in cost savings, convenience, and expanded product discovery through shared preferences. Historically, similar practices existed in offline retail environments, but the internet has streamlined the process and broadened its applicability. It’s a more efficient alternative to each party shopping separately.
