The phrase references a type of alcoholic beverage specifically associated with a professional American football team based in Missouri. It denotes a product capitalizing on the team’s brand recognition and fan base through licensing agreements. An example would be a limited-edition bourbon release featuring the team’s logo and colors.
Such branded merchandise serves as a powerful marketing tool, fostering a sense of community and loyalty among supporters. Historically, the association of alcoholic beverages with sports teams has been a significant revenue stream, providing financial support for various team activities and initiatives. Moreover, limited-edition releases often appreciate in value, appealing to collectors and investors alike.