The concept refers to limited-time offers and promotions associated with Edmonton Oilers hockey games. These commonly include discounts on food and beverages at restaurants and pubs near the arena, special pricing on Oilers merchandise, or bundled ticket deals for specific games. The purpose is to enhance the game day experience for fans by providing added value and encouraging attendance.
Such promotional incentives serve to foster team spirit and boost local businesses. The availability of discounted items or experiences can significantly improve fan morale and generate increased revenue for establishments in the vicinity of Rogers Place. Historically, these types of offers have proven successful in drawing larger crowds to games and creating a more vibrant atmosphere around the arena.