This annual event transforms downtown Roanoke into a vibrant open-air gallery. Artists utilize the pavement as their canvas, creating temporary masterpieces with chalk and other mediums. Spectators can observe the artistic process firsthand and interact with the creators, fostering a community-based art experience.
The exhibition provides significant benefits to the local economy, attracting tourists and showcasing the region’s artistic talent. It offers artists a unique platform to gain exposure and recognition, while also enhancing the cultural landscape of the city. Its history reflects a commitment to public art and accessibility, contributing to a richer civic life.