A promotional mechanism offers reduced pricing on purchases, typically activated through the input of a specific sequence of characters during an online transaction. For example, a customer seeking a lower price on merchandise might enter a pre-arranged set of letters and numbers at checkout.
This mechanism benefits both consumers and retailers. Customers gain access to more affordable goods or services, while businesses can incentivize sales, attract new clientele, and clear existing inventory. The use of these price-reducing methods has its roots in traditional coupons and loyalty programs, evolving into the digital space as e-commerce expands.
