A digital tool that allows users to view and customize representations of tailored garments on a three-dimensional model via the internet. This technology enables individuals to explore different fabric options, styles, and fit adjustments without needing a physical fitting. As an example, a customer might use this to see how a pinstripe suit looks compared to a solid navy one, all before placing an order.
This type of application is vital for modern apparel businesses aiming to enhance the customer experience and reduce return rates. Its origins can be traced to the broader development of computer-aided design (CAD) and virtual reality technologies. The ability to visualize products accurately online provides numerous advantages, including increased customer confidence, improved sales conversion, and streamlined customization processes.